Targeted Ads for Television Many television operators today are looking for ways to increase advertising revenues by making ads more relevant to subscribers. To date there are five ways to achieve this goal for Linear Television and two ways to achieve this goal for VOD. An explanation of each approach is provided below.
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Targeted Advertising for Linear Television


Splicing at the Headend:

Targeted Ads can be directed to Edge or Consumer devices according to frame-accurate splices that take place at the Headend.

Splicing at the Edge:

Targeted Ads can be directed to Consumer devices according to frame-accurate splices that take place at an Edge unit physically located in a certain geographical area.

Splicing from the Set-Top-Box:

Alternative ads can be saved on a subscriber's DVR and spliced into a linear stream on an I-Frame boundary.

Directed Channel Change:

The subscriber's Set-Top-Box (or Smart TV) can seamlessly change channels to display an alternative ad and then seamlessly change back to the original channel.

VOD Playlists:

VOD server-side playlists (SPL) or VOD Proxies can be used for hyper-targeting VOD assets.

Other Important Technologies