Channel Islands DiVA™ for Linear Television
| Overview | Network | Features |
The Channel Islands DIVA (Digital Video Advertising) system provides operators with the ability to provide targeted advertising with linear content. DIVA for Linear allows the operator to target local commercials directly to individual households whose profiles match the intended target profile of the commercial.
Diva for Linear utilizes a technology called Directed Channel Change to change from the linear channel currently being viewed to a targeted advertising channel. The targeted advertising channel is sent over unused bandwidth on the network edge. Bandwidth on the network edge is relatively abundant compared to the bandwidth available on the head end, allowing much more targeted advertising to be delivered.
